Nature mocumentary
Humans have an identity problem. We’ve distanced ourselves from the very place we come from in search of comfort and convenience. But caring for our immediate manmade environment and neglecting the actual environment that surrounds us, we’ll show we’ve been missing the point this entire time.
Our spec ad expresses the hard truth that there is no escaping that from which we came. We’re always faced with our true “nature” whether we think about it or not.
We’ll portray interviewees as non-believers of nature because they’ve never seen it. They have white walls, modern electronics, and comfy furniture, plus a cold box that keeps they’re food fresh a long time that they bought driving in another box from a larger box with aisles and aisles of more boxes.
the interviewer knows something we don’t, that we’re actually in the very place we don’t believe in, we just need to see it. The box they’re currently in falls apart and reveals the film crew and interviewees surrounded by a grassy field.
“just because you can’t see it doesn’t mean it isn’t there.”